ABOUT US
Black Star is the leading fan engagement brand driving soccer’s growth in Black American communities at the intersection of soccer, lifestyle, and culture. We provide access to development pathways and cultivate soccer culture through real-world and digital experiences.
Our brand offerings include: content, player experiences, fan events, merchandise, and advocacy initiatives. Black Star engages brand partners to provide unique opportunities for Black communities through purpose-driven activations.
VISION
To elevate soccer's status in Black culture, making it a leading sport for U.S. Black audiences.
MISSION
To cultivate Black soccer culture and pathways
Black Star is a fan and player engagement brand facilitating soccer's growth in Black communities through content, fan events, on-field experiences, and culturally inspired merchandise offerings.